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The
fundraising needs of a nonprofit organization are numerous
and varied. In addition to raising money for major goals,
day-to-day operating costs must be budgeted. As the organization
matures, the needs of the organization often change. It
is important to understand the purpose and function of
different areas of fundraising and how Bacon Lee &
Associates can help with each.
Annual Campaigns
Campaigns intended to raise money on an
annual basis to support the operating budget, which includes
salaries, rent, utilities, equipment purchases and other
day-to-day expenses.
Capital Campaigns
Capital Campaigns raise funds for a specific
purpose with a stated goal (often buildings, endowment
or equipment). They are the funds that enable nonprofits
to grow.
Major Gift Campaigns
Similar to Capital Campaigns in that dollars
are raised for a specific purpose and a stated goal. The
difference is that the solicitations are intense for short
periods (6 months to 1 year) and focused on the nonprofit’s
closest supporters (rarely new or unknown donors).
Planned Gifts
Also known as deferred giving, these are
usually made through provision in a donor's will. Planned
Gifts can also be made during the lifetime of the donor,
but tied to insurance, property, annuities or in some
way linked to the donor's estate plans.
Endowments
Endowment gifts are raised to create a
permanent and usually restricted fund to secure a stream
of revenue to support/assure the future of the organization. |
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